Mary Valley Country (MVC) Flavours is designed to support small tourism businesses and promote the use of local food by enhancing the visitor experience.
When registered with the ‘Flavours’ program, whether you are a grower or food provider, you can utilise the logo and benefit from the promotion it will provide.
Get local is the message, as there is strength in working together to create a regional identity for food grown or made in the Mary Valley.
Regional Australia report on agritourism in 2010 found that Australia’s urbanised populations have an increasing desire to connect to ‘the farm’, such as knowing where and how their food is made.
Through agritourism and food tourism experiences, consumers increase their knowledge of primary production and farming techniques. They can appreciate the aesthetic experiences—what they see, taste, hear, smell, and feel—and the learning opportunity. This kind of tourism increases their connection with growers and rural landscapes.
Agritourism and food tourism enterprises can allow farmers to increase their farm-related income with the general aim to help farmers stay on the farm. This project was initiated by peak community organisation Mary Valley Inc. Mary Valley Country Harvest Co-operative now administers the program.